How to Get Your Business SMS Messaging Right
Many small businesses are yet to take full advantage of short message service (SMS) as means to market their products. But a properly-executed business sms marketing program can produce impressive results with the prospects of a 98% phone sms open rate. The leads-to-sales conversion rate for this form of customer messaging is so good that you certainly want to give it a shot.
Below are guidelines for successful business messaging via SMS:
Adhere to SMS Marketing Regulations
It’s illegal to spam customers with SMSs, so just don’t do it. But there’s a proper way to request potential customers to sign up for such marketing messaging as you engage them online. In one scenario, you may encourage a prospect to sign up for the messaging by personally sending you a phone sms or choosing a checkbox option. You’ll be getting more valuable leads from the subscriptions.
Avoid Long SMS
Just don’t exceed 160 characters in your promotional messaging. When the sent message exceeds 160 characters, the phone network breaks it into manageable sizes. The messages may be mended before reaching the recipient’s phone, although this may not happen flawlessly all the time. Some carriers don’t perform text breaking or re-stitching functions. Likewise, there’s no guarantee a carrier will deliver an SMS longer than 160 characters.
Long text messages pose several problems, such as the possibility of not being delivered at all or reaching the recipient in a disorganized form. For sure, it’s undesirable for your potential customers not to receive your SMS or to receive your marketing messaging in a difficult way to understand. In any case, SMS messaging is by design meant to be short. Similarly, an SMS is no web content, and if you need the recipient reading it whole, avoid lengthy messaging.
Get the Timing Right
Your business sms marketing will achieve a maximum effect if you do it at the right time. Here, timing is everything due to the way SMS messaging works–recipients can see and read an sms immediately rather than wait hours or days, and no internet connectivity is required. This is an aspect of sms marketing that you can tap into for maximum results.
Consider a local pizza joint that sends you an sms announcing incredible discounts just when you’re almost ordering lunch! So, consider when your prospects are most likely to need your product or service and send them promotional sms. That time may be a certain period of the day, a single day of the week, or spell of the year.
Business sms marketing can do you wonders if you get it right every time. Pick the perfect time, target only subscribed potential customers with these sms, and keep the content short and precise.